Writings and Speeches, 1912-2000 and undated.

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Writings and Speeches, 1912-2000 and undated.

http://www.worldcat.org/oclc/233721189

The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office. Collection is arranged alphabetically by last name; therein materials are arranged chronologically. At the end of the named listing, there are grouped writings and speeches involving multiple authors; materials where authorship cannot be attributed; and writings that comprised the Creative Forum in the 1960s.

20,000 items (30 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7108998

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 15 Entities related to this resource.

Johnson, Arno H. 1901-

http://n2t.net/ark:/99166/w6th8qgf (person)

Seymour, Dan, 1915-1982

http://n2t.net/ark:/99166/w6320064 (person)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6fc06j9 (corporateBody)

Resor, Stanley Burnet, 1879-1962.

http://n2t.net/ark:/99166/w6154ms4 (person)

Bullmore, J. J. D.

http://n2t.net/ark:/99166/w6z61z2f (person)

Epithet: Chairman J Walter Thompson British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000564.0x00011c ...

Young, James Webb, 1886-1973

http://n2t.net/ark:/99166/w6r78j4h (person)

Reed, Vergil D. b. 1896.

http://n2t.net/ark:/99166/w6m62v4c (person)

Beers, Charlotte

http://n2t.net/ark:/99166/w6vh6xp5 (person)

Bartos, Rena

http://n2t.net/ark:/99166/w6bg3zdv (person)

Marketing researcher, advertising executive, and consultant from 1960 to 1998; directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. From the description of Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. (Duke University Library). WorldCat record id: 72813939 ...

Manning, Burt

http://n2t.net/ark:/99166/w6gj0qmf (person)

Strouse, Norman H.

http://n2t.net/ark:/99166/w67h1mtr (person)

Regents' Professor, Librarianship 296A. From the description of Materials for seminar course, The Collecting of Books and Manuscripts : School of Librarianship, University of California, Berkeley, 1971 March - June. (Unknown). WorldCat record id: 122354916 Norman Strouse was born outside Olympia, Washington in 1906. A high school graduate, he went to work for the "Seattle Post Intelligencer," where he advanced to handling the paper's national advertising. In 1949 he began a ...

Dhalla, Nariman K.

http://n2t.net/ark:/99166/w6jh4wm9 (person)

Lanigan, Denis, 1926-

http://n2t.net/ark:/99166/w64183gz (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Johnston, Don, 1927-

http://n2t.net/ark:/99166/w6wm2cmg (person)